David Meerman Scott is one of the great marketers of our generation, and he recently taught me an incredible lesson…but first, an amazing, jaw-dropping story:
In 1980, David took the last photo of Bob Marley on a concert stage (at The Stanley Theatre in Pittsburgh) before the singer died of brain cancer.
Nine years ago, the Marley family released the live recording of this last concert (at the time, there were no known videos or pictures to accompany it), and David thought, “Whoa! I may be the only person with any visual evidence of this historic event.”
So, what did David do?
He wrote a review on Amazon informing the family and record company that he had photos of Marley’s last show.
And then it got crazy.
That one review led David to be a part of history.
No one knows more about using the new, real-time tools and strategies to spread ideas, influence minds and build business than David.
And his story got me thinking… Am I telling all of my most interesting stories to those that could benefit from them? Have I really thought through them all? If I put these stories “out-there,” is there an opportunity to help our clients go even deeper with their customer base?
So last week I sat down and wrote the headlines of a few of my most interesting moments in politics, and I want to share them with you here.
But there’s a catch — one of them isn’t true. Let’s see if you can guess which one.
- 86-year old, former President Gerald Ford tripped over my foot, and I barely caught him from falling.
- President George H.W. Bush almost threw up on me.
- When George W. Bush was president, I poured alcohol into his mouth and called him “George” to his face.
- I saw President Barack Obama naked. (No picture available, get your mind out of the gutter.)
- Donald Trump took a selfie with me and we forgot to include legendary Alabama football coach, Nick Saban — who was standing next to us.
- Democratic presidential candidate “Mayor Pete” Buttigieg asked for my advice on political campaigns over lunch at The Palm.
Which one do you think is the lie?
Photo source: The Atlantic | KEVIN LAMARQUE / REUTERS