The Secret Sauce: How You Can Learn From the Best Story Teller in the World to Convert More Customers

 

 

Cal Fussman, the master storyteller, joins Phillip for an introspective episode in which the connection between the first and third steps of the Undefeated Marketing System is identified and discussed.

Phillip begins by remembering his first interview with Cal and the invitation that led to one of Phillip’s most memorable breakfast’s sitting next to Larry King.

Cal highlights his career journey – going from his start at Esquire Magazine writing his “What I’ve Learned” column to the beginning of his public speaking and storytelling career on a cruise ship.

The pair then dive into Cal’s passion for storytelling and the questions he asks to bring a story to light and create the basis of a brand. *Bring out the notepads and make sure you remember these questions!

Finally, Cal gives a detailed breakdown of an unbelievable story of a hospital that saved its own doctor’s life, and how this hospital utilized its story to build its own brand.

 

Want to grow your business by over 50%? Get your FREE Customer (or Client) Data Assessment at www.phillipstutts.com/insights/

 

About the Guest:

Cal Fussman:

New York Times bestselling author, keynote speaker, world-renowned interviewer, and host of the Big Questions podcast, Cal Fussman travels the world teaching the world’s largest companies, universities, and associations about leadership, storytelling, innovation, teamwork, and more.

Over the past several years, Cal has delivered keynotes for industry-leading organizations including General Motors, Facebook, Pixar, Twitter, The Vanguard Group, Apple Music, Snapchat, Samsung, Turner Broadcasting, Vans, Lululemon, YPO, and Entrepreneur’s Organization; universities like UCLA and Georgetown; and at conferences as far as South Africa and Kenya.

Follow Cal:

Website: www.calfussman.com

Podcast: www.calfussman.com/podcast

Instagram: @calfussman

Facebook: @calfussman

Twitter: @calfussman

LinkedIn: Cal Fussman

Cal’s Awarded Article “Cocktails Before The Collapse”

 

About the Host:

Phillip Stutts:

Contributing to over 1,407 election victories, three U.S. Presidential victories, and working with multiple Fortune 200 companies, best-selling author Phillip Stutts plays the game of political and corporate marketing on the highest level. Phillip’s win-or-die mentality makes him a powerhouse when building research-backed marketing strategies with multi-billion-dollar budgets, battling it out with fierce competitors, and achieving maximum ROI results.

He is the Founder/Executive Chairman of Go Big Media (a political marketing ad firm), CEO of Win Big Media (his corporate marketing agency), and a best-selling author that shares his marketing secrets with the world in his two books, Fire The Now(2018) and The Undefeated Marketing System(2021).

Follow Phillip:

Website: www.phillipstutts.com

Instagram: @phillipstutts

Facebook:@ceophillipstutts

LinkedIn: Phillip Stutts

Twitter: @phillipstutts

Resource: The Undefeated Marketing System – How to Grow Your Business and Build Your Audience Using the Secret Formula That Elects Presidents (2021)

 

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