Don’t call the world we live in the “new normal” — it’s not. It’s just new. We don’t yet know what normal looks like.
According to the largest consumer survey taken since the pandemic hit, Americans are buying for “need” only — and the only messages that work are “safety, trust and helping others”.
While that uncertainty is unnerving, it also has its opportunities.
A few weeks ago, I wrote about the looming economic disruptions coming to our world.
Reader feedback was clear — what’s a specific company that I believe is going to be a positive disruptor in the new economy?
Since February, I’ve researched, on a daily basis, industries, and businesses I believe will explode (not implode) soon.
BTW, anyone that tells you the next big disruptor is “Zoom” is kind of stupid — that ship sailed in early March. You are a day late and a dollar short on that one.
My motivation (in this post) is to find the “not-so-obvious” company that’s on the brink of going big.
And today, I’m going to reveal that one company I believe is a future unicorn — and almost no one realizes it…yet.
The key to identifying great companies right now is to move past the first-order consequences of the new coronavirus economy and focus on how they are serving the second and third-order disruptions of the pandemic — and to make sure any company has a foundation based on providing “safety, trust and helping others” with their products or services.
A specific example of 2nd order consequences in the new world?
With governments forcing business closures and mass unemployment as a result, many local municipalities are reporting a spike in burglaries and crimes as a second-order consequence.
Get ready, more crime is coming.
Enter the company I believe is primed to disrupt:
Wrap Technologies. (You must click on their website and watch the demonstrations of their product. It will blow your mind).
Before I go any further, let me be VERY clear, when COVID-19 hit, I invested my own money in this NASDAQ traded company. I am not telling you to invest in this company. More than anything, I want to show you how to identify the lone rose in a thorn bush.
Wrap Technologies describes themselves as a technology company focused on creating socially distant, safe, and non-invasive law enforcement restraint products, in the pursuit of eliminating police brutality (and rebuilding trust with American citizens).
In layman’s terms, their product, called the “Bola-Wrap,” has the potential to solve a societal problem (and save millions of lives) by apprehending a criminal suspect with the shot of a Kevlar rope (to safely restrain them) from up to 25 feet away. Their product is so insanely crazy, it will remind you of a weapon from Batman.
In the age of “Black Lives Matter” (as we are seeing around the recent George Floyd death)and national anti-police brutality protests, and social distance policies, Wrap Technologies has an answer to this national dilemma with a product that apprehends criminals without incurring violence (or death) from a firearm or Taser.
Here is where it gets interesting…
Wrap Technologies is relatively unknown, even though, according to their website, there are currently more than 121 police agencies throughout the United States carrying the BolaWrap (and they have also delivered this product to 22 different countries).
The new economy is not normal. The stagnant will die. The innovators will win.
Wrap is one big innovative company that is providing safety, trust, and seeking to help others — and therefore is poised to win long beyond Covid-19.
PS — ANNOUNCEMENT ALERT! Our 3rd COVID-19 Consumer Research Report will be released very soon. Let me know if you want a copy. Just email me at firstname.lastname@example.org.
PPS- In the model of the great Seth Godin, I only write these posts to share ideas and help fellow business owners. It’s a place to learn and grow without fear of being spammed or putting you in a sales funnel. I’m not doing that. If you know any like-minded individuals who might be interested in these articles, please have them email me (email@example.com) or sign up here.