Keith Cunningham

“One of our biggest problems as business owners and senior leadership is understanding what motivates customers. This problem is especially acute following a dramatic shift in the environment. As a reminder, our job is not to scream at the hurricane, but rather adapt to play the hand we are dealt. It seems COVID-19 and quarantines have changed the game for everyone. Fortunately, Phillip Stutts’ consumer data gauges the priorities, attitudes, beliefs and concerns of consumers, what it will take to return to spending money and how they will likely spend money differently in the months and years ahead.”

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