Host of one of the biggest marketing podcasts in the world, The Marketing Book Podcast, Douglas Burdett joins Phillip this week to share some of the top lessons he has learned after reading 330+ marketing books and interviewing the masterminds behind them.
The duo starts strong with the #1 insight Douglas has gathered from all of the guests on his show – marketers that have the ability to empathize with the consumer will win. Always. Douglas then dives into an example using one of the most successful companies in the world right now, Amazon.
The pair then highlight one of Douglas’ top recommendations for marketing books that acted more as a support group for marketers, rather than a book. He recalls the final chapter that mentions purpose-driven marketing. *Take note – you DO NOT have to have a “purpose” to be successful at marketing. Instead, focus on what is real about your product and service, and stay authentic.
Finally, Phillip asks his favorite question – what failures in the marketing world have you learned from recently? Douglas warns listeners against “check-the-box marketing” as well as his own error in preparing marketing assets without assuring alignment with the sales and business development of the client.
Stick around at the end for Phillip’s MARKETING TIP OF THE WEEK that expands on last episode’s tip and pushes marketers to take advantage of the lifetime value of their customers. Douglas chimes in with his own tip of utilizing the “5 rings of insight” for a unique way to gather data on consumers.
Have a tip that you think listeners could benefit from to change their marketing today? Send it in the email@example.com and you might make it on the air.
Want to grow your business by over 50%? Get your FREE Customer (or Client) Data Assessment at www.phillipstutts.com/insights/
About the Guest:
The Principal and Founder of Artillery, Douglas Burdett is a former artillery officer and Madison Avenue ad man. He also hosts The Marketing Book Podcast, where he interviews authors every week about the latest in modern marketing and sales. The Marketing Book Podcast has been recognized by both LinkedIn and Forbes as a great resource for those looking to grow their bottom line. Douglass has interviewed over 300 authors after reading their books and continues to gain insight from the best marketing minds in the world.
LinkedIn: Douglas Burdett
Podcast: The Marketing Book Podcast
About the Host:
Contributing to over 1,407 election victories, three U.S. Presidential victories, and working with multiple Fortune 200 companies, best-selling author Phillip Stutts plays the game of political and corporate marketing on the highest level. Phillip’s win-or-die mentality makes him a powerhouse when building research-backed marketing strategies with multi-billion-dollar budgets, battling it out with fierce competitors, and achieving maximum ROI results.
He is the Founder/Executive Chairman of Go Big Media (a political marketing ad firm), CEO of Win Big Media (his corporate marketing agency), and a best-selling author that shares his marketing secrets with the world in his two books, Fire The Now(2018) and The Undefeated Marketing System(2021).
LinkedIn: Phillip Stutts
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