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“Positioning Your Firm To Land Corporate Business” by Phillip Stutts, Campaigns & Elections

“Positioning Your Firm To Land Corporate Business” by Phillip Stutts, Campaigns & Elections

Following President Obama’s successful campaigns, corporate clients were quick to hire members of his digital team. I saw this same scenario play out a decade ago after President Bush’s reelection. Many of my friends and colleagues landed lucrative, non-political work, and mostly it was attributed to their success on Bush-Cheney. Winners draw worshippers, but it’s not the cult of winning that allows political firms to…

“A Massive Shift In Campaigning Is Happening Right Now — Are You Adapting?” by Phillip Stutts, Campaigns & Elections

“A Massive Shift In Campaigning Is Happening Right Now — Are You Adapting?” by Phillip Stutts, Campaigns & Elections

Trickle-down economics can sometimes be the perfect metaphor for political campaigns. The candidates and campaigns with the most money have the luxury of testing innovations and investing in technologies—failing, succeeding, and creating go-to targeting techniques that have the ability to transform. Eventually the best ideas, strategies and tactics trickle their way down the ballot to smaller state and local races.…

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