The holiday sales season is here (Black Friday, Cyber Monday, Christmas, etc.). I look at this time in your sales cycle a bit different — your outcome should not be to just make a small profit, but to use your discounted products and services to capture new customers and build long-term buying relationships. How you ask? Stick with me because if you…
I’m pissed. The “new woke mob” is ruining everything and if you are a business owner or marketer, it’s time to take a stand. I’m going to dig into a topic today that is very controversial, and I will leave you with essential tips on how to thrive when the cancel culture woke mob comes for your business. If you…
Have you been following the crazy scandalous Hong Kong protest story involving the NBA, the animated TV show South Park, the GM for the Houston Rockets, and LeBron James? If you’ve been under a rock for the past month, google it — this post is about marketing — so I won’t bore you with a long summation of the international fallout of communist…
Since my book “Fire Them Now — The 7 Lies Digital Marketers Sell…” was released, I’ve had quite of few email subscribers ask that I update each “Lie” in a series of posts. It’s a great idea — so over the next few months, I’m going to break down each of these lies from my book and how I see them…
“Every great cause begins as a movement, becomes a business, and eventually degenerates into a racket.” I’m reminded of this Eric Hoffer quote every time I think about the racket of amateur sports under the National Collegiate Athletic Association — better known as the NCAA. Intercollegiate athletics is about to drastically change. It’s a disruption that will fundamentally change everything you know…
I’ve written about my incurable disease extensively over the past few years, and if you need to get caught up, here are a few posts on it: Moonshot 1 “Embrace the Change That’s Coming”, Moonshot 2 “Positive Progress”, and Moonshot 10 “ Update On My Clinical Trial.” In summary: I have achalasia, a rare esophageal disease where the muscles and…
Did you hear about the mind-blowingly brilliant Taco Bell Hotel? In May 2019, Taco Bell announced they were going to open a four-day-only pop-up hotel, “The Bell,” (in Palm Springs), to serve its loyal fan base. But that’s not the real reason Taco Bell did it… The marketing team at Taco Bell dreamed up this amazing idea for one simple…
6 years ago, I made a life-altering decision. My wife, 6-month old daughter and I had just experienced an amazing vacation, relaxing in the warm turquoise waters of Florida’s gulf coast. We returned to our home in Washington, D.C., and decided to shake off the jet lag and go to the children’s park just a few blocks from our house.…
My new favorite NFL team? The Cleveland Browns. Say wha?!??!? The same team that lost 37 of 41 games from 2016–18? Yes. The same team that’s experienced 11 consecutive losing seasons? Yes. The same team that hasn’t made the playoffs since 2002? Yes. That’s right — I like this team because of two hulking figures in their organization that have won the hearts and…
Life always comes full circle. Growing up in the 1970s and 80s I saw a massive disruption that most likely caused my incurable disease. The transition happened when “mom and pop” grocery stores, sourcing their products from small farms and local farmers, became overrun by mass-produced grocers, offering cheap-prices and thousands of options. Think: the big box revolution. Before this disruption hit,…