Most everyone hates uncertainty — and boy are they getting it in abundance right now. It’s an unsettling moment, and it’s also a test. Whether your business is dying or thriving, you need to ask yourself, “How do I want to be remembered a year from now?” Not sure how to answer yet? That’s okay, I’m going to show you…
Committed vs. interested. Which are you? Committed business owners know that smart marketing is non-negotiable, no matter what the economy looks like. They are committed, consistent, and never waver. They find an opportunity where others see fear. I love these kinds of people. Interested business owners are greedy (we are all greedy to some extent so this isn’t a personal…
“One way or the other, we made history …” – Dr. Jay Pasricha, Johns Hopkins University School of Medicine On Monday, February 17th, 2020, I walked into Johns Hopkins Hospital in Baltimore to undergo the first-ever, one-man clinical trial to treat my rare incurable esophageal disease, Achalasia. Excitement, trepidation, anxiousness — this is how I felt when the nurses rolled me into the…
Politics — love it or hate it, there is no more ruthless or cutthroat industry in the world. In a marketplace where you only need 50% +1 to win and you have the unavoidable deadline of success or failure — called Election Day — you will do whatever it takes, as fast as humanly possible, to achieve victory. You think we hold a lot of internal…
The Super Bowl has come and gone — yet I’m still thinking about the ads! Are you? While they were totally entertaining, there is a very specific science behind how these ads were made. I’ll give you a hint — each of the companies that ran Super Bowl ads utilized a massive amount of consumer data to derive their messaging.…
The Houston Astros and Major League Baseball have a massive problem. MASSIVE. (Side note: my marketing team wanted me to lead with “Houston, we have a problem” — but I couldn’t sink so low as to use that cliché line — except to explain to you that I won’t use it, which is kind of like using it … but I…
Let me start with a story … In 2015, I attended Tony Robbins’s Business Mastery where a guy jumped on stage, started doing push-ups, spoke about how to make meaningful connections with customers, and articulated a vision for how marketing should be done in the digital world. I wrote in my notebook that I had to meet this guy. Two…
Thank you. First off, we live in an amazing moment in time. We have more access to more opportunities than ever. I’m told by a lot of “influencers” that reading posts like this is a dead practice — that vlogging and selfies are all that count. But I beg to differ. It’s not the quantity, but the quality of information consumption that…
Did you see the crazy controversial, new Peloton ad featuring a husband who bought his anxiety-ridden wife an exercise bike — and her subsequent selfie-documenting journey using it? Unless you’ve been living under a rock, you’ve seen that there has been massive blowback from the marketplace for the absolute awkwardness of the ad concept — and Peloton has been crushed…
The holiday sales season is here (Black Friday, Cyber Monday, Christmas, etc.). I look at this time in your sales cycle a bit different — your outcome should not be to just make a small profit, but to use your discounted products and services to capture new customers and build long-term buying relationships. How you ask? Stick with me because if you…