WHAT’S ON PHILLIP’S MIND

“Google “Vegetable Meat Stick”” by Phillip Stutts

“Google “Vegetable Meat Stick”” by Phillip Stutts

I love outliers, especially business and marketing outliers because they go for it. No matter how crazy the idea, they pick a lane, they commit, and then they do the hard work to prove their theory. I often write about two industries, in particular, due to their competitive nature and outlier marketing creativity — food and alcohol… In this day…

“Bud Light Gets Dirty and I Like It” by Phillip Stutts

“Bud Light Gets Dirty and I Like It” by Phillip Stutts

There’s an old axiom in politics, “When you are explaining, you are losing.”(*My wife says the same thing to me during an argument.) Think about an instance where you’ve heard a politician try to defend themselves against an outrageous attack — by repeating the attack, and thus, further branding the accusation in the brains of the voters. Does it always work? No. But…

“This One Industry is Collapsing in Front of Us” by Phillip Stutts

“This One Industry is Collapsing in Front of Us” by Phillip Stutts

I often talk about how we are in the most disruptive time in human history and that political marketers are innovating faster than corporate marketers. A political marketer’s pace is based on one key factor and the ultimate scorecard — Election Day. It creates a “win or die” mentality and forces speed, innovation and accountability with each and every marketing campaign. We either…

“Meet The $21.7 Billion Dollar Marketer” by Phillip Stutts

“Meet The $21.7 Billion Dollar Marketer” by Phillip Stutts

That subject line is NOT a typo. He’s the highest paid marketing consultant in the world. This genius is an advisor to Tony Robbins, Daymond John, Ramit Sethi and Dave Asprey. Over this man’s illustrious and brilliant marketing career, he’s earned his clients a combined $21.7 billion. Let that sink in. It’s not the $21.7 billion that’s most impressive, it’s the success…

“What’s Your Story?” by Phillip Stutts

“What’s Your Story?” by Phillip Stutts

I often talk about how we are in the most disruptive time in human history and that political marketers are innovating faster than corporate marketers. A political marketer’s pace is based on one key factor and the ultimate scorecard — Election Day. It creates a “win or die” mentality and forces speed, innovation and accountability with each and every marketing campaign. We either…

“Thank You, Karl Rove” by Phillip Stutts

“Thank You, Karl Rove” by Phillip Stutts

November 2004. President George W. Bush had just won a second term as president. In fact, the race was decided by the state of Ohio. The margin of victory was razor thin, too. If 60,000 votes had flipped in the other direction, Democratic candidate, John Kerry, would have won the presidency. I saw this first-hand having served as the national…

“Phillip Stutts Understands Disruptions” by Steve Bornhoft, 850 Business

“Phillip Stutts Understands Disruptions” by Steve Bornhoft, 850 Business

Six years ago, Phillip Stutts was diagnosed with achalasia, a rare and degenerative autoimmune disease that disables the esophagus, eventually making eating impossible. For years, he took doctors at their word when they said the disease was incurable, that it could be slowed, perhaps, but not stopped. He took prescription medicines as recommended despite knowing that they have been linked to…

“$1.50 Hot Dogs Infuriate These Accountants” by Phillip Stutts

“$1.50 Hot Dogs Infuriate These Accountants” by Phillip Stutts

10–15 years ago, when you attended a concert or sporting event, two things happened every time you walked up to the concession stand….bad food and high prices. But then, innovation and disruption started to enter into the marketplace. A few years ago, stadiums started to address the “bad arena food” situation by letting upscale restaurants and high-profile chefs bring their…

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