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WHAT’S ON PHILLIP’S MIND

“LeBron vs. South Park — Who Won?” by Phillip Stutts

“LeBron vs. South Park — Who Won?” by Phillip Stutts

Have you been following the crazy scandalous Hong Kong protest story involving the NBA, the animated TV show South Park, the GM for the Houston Rockets, and LeBron James? If you’ve been under a rock for the past month, google it — this post is about marketing — so I won’t bore you with a long summation of the international fallout of communist…

“The Nuclear Bomb that will Change College Sports Forever” by Phillip Stutts

“The Nuclear Bomb that will Change College Sports Forever” by Phillip Stutts

“Every great cause begins as a movement, becomes a business, and eventually degenerates into a racket.” I’m reminded of this Eric Hoffer quote every time I think about the racket of amateur sports under the National Collegiate Athletic Association — better known as the NCAA. Intercollegiate athletics is about to drastically change. It’s a disruption that will fundamentally change everything you know…

“Dr. Gundry’s 5-Step Formula That Saved My Life (and will improve your marketing too)” by Phillip Stutts

“Dr. Gundry’s 5-Step Formula That Saved My Life (and will improve your marketing too)” by Phillip Stutts

I’ve written about my incurable disease extensively over the past few years, and if you need to get caught up, here are a few posts on it: Moonshot 1 “Embrace the Change That’s Coming”, Moonshot 2 “Positive Progress”, and Moonshot 10 “ Update On My Clinical Trial.” In summary: I have achalasia, a rare esophageal disease where the muscles and…

“What Went Down at the Taco Bell Hotel” by Phillip Stutts

“What Went Down at the Taco Bell Hotel” by Phillip Stutts

Did you hear about the mind-blowingly brilliant Taco Bell Hotel? In May 2019, Taco Bell announced they were going to open a four-day-only pop-up hotel, “The Bell,” (in Palm Springs), to serve its loyal fan base. But that’s not the real reason Taco Bell did it… The marketing team at Taco Bell dreamed up this amazing idea for one simple…

“The Worst Marketing Team in the World” by Phillip Stutts

“The Worst Marketing Team in the World” by Phillip Stutts

6 years ago, I made a life-altering decision. My wife, 6-month old daughter and I had just experienced an amazing vacation, relaxing in the warm turquoise waters of Florida’s gulf coast. We returned to our home in Washington, D.C., and decided to shake off the jet lag and go to the children’s park just a few blocks from our house.…

“The Cleveland Browns and Miller Lite are Making Branding History” by Phillip Stutts

“The Cleveland Browns and Miller Lite are Making Branding History” by Phillip Stutts

My new favorite NFL team? The Cleveland Browns. Say wha?!??!? The same team that lost 37 of 41 games from 2016–18? Yes. The same team that’s experienced 11 consecutive losing seasons? Yes. The same team that hasn’t made the playoffs since 2002? Yes. That’s right — I like this team because of two hulking figures in their organization that have won the hearts and…

“The Next Financial Crash Will Absolutely Hit This One Market” by Phillip Stutts

“The Next Financial Crash Will Absolutely Hit This One Market” by Phillip Stutts

Life always comes full circle. Growing up in the 1970s and 80s I saw a massive disruption that most likely caused my incurable disease. The transition happened when “mom and pop” grocery stores, sourcing their products from small farms and local farmers, became overrun by mass-produced grocers, offering cheap-prices and thousands of options. Think: the big box revolution. Before this disruption hit,…

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