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WHAT’S ON PHILLIP’S MIND

“Super Bowl Ads — Winners and One Big Loser” by Phillip Stutts

“Super Bowl Ads — Winners and One Big Loser” by Phillip Stutts

The Super Bowl has come and gone — yet I’m still thinking about the ads! Are you? While they were totally entertaining, there is a very specific science behind how these ads were made. I’ll give you a hint — each of the companies that ran Super Bowl ads utilized a massive amount of consumer data to derive their messaging.…

“Fanocracy — Turning Fans into Customers” by Phillip Stutts

“Fanocracy — Turning Fans into Customers” by Phillip Stutts

Let me start with a story … In 2015, I attended Tony Robbins’s Business Mastery where a guy jumped on stage, started doing push-ups, spoke about how to make meaningful connections with customers, and articulated a vision for how marketing should be done in the digital world. I wrote in my notebook that I had to meet this guy. Two…

“Thank You” by Phillip Stutts

“Thank You” by Phillip Stutts

Thank you. First off, we live in an amazing moment in time. We have more access to more opportunities than ever. I’m told by a lot of “influencers” that reading posts like this is a dead practice — that vlogging and selfies are all that count. But I beg to differ. It’s not the quantity, but the quality of information consumption that…

“LeBron vs. South Park — Who Won?” by Phillip Stutts

“LeBron vs. South Park — Who Won?” by Phillip Stutts

Have you been following the crazy scandalous Hong Kong protest story involving the NBA, the animated TV show South Park, the GM for the Houston Rockets, and LeBron James? If you’ve been under a rock for the past month, google it — this post is about marketing — so I won’t bore you with a long summation of the international fallout of communist…

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