How To Market Your Brand From The Most Interesting Man in the World with James Altucher

Entrepreneur, angel investor, and the master of going “viral,” James Altucher joins Phillip for the 6th episode to gain insights into James’ experience building his brand and marketing his books to hit the Wall Street Journal bestsellers list. 

Phillip and James dive headfirst into James’ recent endeavors, highlighting how he is using the practices in his book “Skip The Line” to create a podcast series that shows his journey to turning various people into millionaires. 

Additionally, James sheds some light on his path into comedy and how he takes on the mantra of “no thinking: just train and do.” He follows this by dissecting how he marketed his best-seller “Choose Yourself” through experimentation including becoming the only bitcoin bestselling author in the world, pursuing the chance to run for Governor, and forming relationships with key game players like Amazon and Twitter. 

Finally, the pair turns the conversation around and discusses James’ history with failure and what is currently failing in the marketing world. *hint: social media is not as valuable as you think

Stick around at the end for Phillip’s MARKETING TIP OF THE WEEK that focuses on battling the competitors that are working against you on third-party sites and instead, owning your data. James also shares a great tip from his experience as a writer on how to maintain the connection with the audience data that you own. 

 

Have a tip that you think listeners could benefit from to change their marketing today? Send it in the ps@phillipstutts.com and you might make it on the air. 

Want to grow your business by over 50%? Get your FREE Customer (or Client) Data Assessment at www.phillipstutts.com/insights/

 

About the Guest:

James Altucher:  

James is a prolific writer, successful entrepreneur, chess master, and venture capitalist. He has started and sold several companies and is actively invested in, or advises, over 30 different companies in areas ranging from tech to energy to healthcare to biotech.

He is the author of the Wall Street Journal Best Selling books: ‘Choose Yourself’, and The Power of No (co-author), as well as “The Choose Yourself Guide to Wealth” (most recent book), “The Choose Yourself Stories”, SuperCash, Trade Like Warren Buffett, Trade Like A Hedge Fund, The Forever Portfolio, 40 Alternatives To College, and I Was Blind But Now I See.

James’ writing has been featured in The Financial Times, Forbes, The Wall Street Journal, TechCrunch, and The Huffington Post.

He hosts two highly ranked podcasts: The James Altucher Show (which includes guests such as Mark Cuban, Peter Thiel, and Tony Robbins etc) and Ask Altucher, in which he answers direct questions from the audience. Collectively the shows have been downloaded 12 million times.

Follow James:

Website: https://jamesaltucher.com/

Facebook: @JAltucher.Blog

LinkedIn: James Altucher 

Twitter: @jaltucher

Instagram: @altucher 

Podcast: The James Altucher Show

Amazon Show: Choose Yourself: The James Altucher Story

 

About the Host:

Phillip Stutts:

Contributing to over 1,407 election victories, three U.S. Presidential victories, and working with multiple Fortune 200 companies, best-selling author Phillip Stutts plays the game of political and corporate marketing on the highest level. Phillip’s win-or-die mentality makes him a powerhouse when building research-backed marketing strategies with multi-billion-dollar budgets, battling it out with fierce competitors, and achieving maximum ROI results.

He is the Founder/Executive Chairman of Go Big Media (a political marketing ad firm), CEO of Win Big Media (his corporate marketing agency), and a best-selling author that shares his marketing secrets with the world in his two books, Fire The Now(2018) and The Undefeated Marketing System(2021).

Follow Phillip: 

Website: www.phillipstutts.com

Instagram: @phillipstutts

Facebook:@ceophillipstutts

LinkedIn: Phillip Stutts

Twitter: @phillipstutts

Resource: The Undefeated Marketing System – How to Grow Your Business and Build Your Audience Using the Secret Formula That Elects Presidents (2021)

 

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