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“Fanocracy — Turning Fans into Customers” by Phillip Stutts

The most powerful marketing force in the world isn’t social media, email blasts, search ads, or even those 15 second commercials before a YouTube video. It’s fandom.

And the good news? Fandom isn’t just for celebrities anymore! It can be rocket fuel for any business or nonprofit that chooses to focus on inspiring and nurturing true fans.

Fanocracy means turning fans into customers and customers into fans. Fanocracy means an organization that puts the needs and wishes of fans ahead of every other priority. Applying the strategies in Fanocracy will make your company more likely to dominate your category and win business. And beyond the financial benefits, a Fanocracy spreads more joy and inspiration to the world at large.

P.P.S. —  In the model of the great Seth Godin, I only write these posts to share ideas and help fellow business owners. It’s a place to learn and grow without fear of being spammed or putting you in a sales funnel. I’m not doing that. If you’re a like-minded individual who might be interested in having these articles sent to you every two weeks, please email me (ps@phillipstutts.com) or sign up below:

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