Let me start with a story …
In 2015, I attended Tony Robbins’s Business Mastery where a guy jumped on stage, started doing push-ups, spoke about how to make meaningful connections with customers, and articulated a vision for how marketing should be done in the digital world.
I wrote in my notebook that I had to meet this guy. Two months later, while attending another conference, I looked over and noticed this SAME GUY sitting a few rows in front of me.
Oh. An opportunity. I introduced myself.
Once my stalker vibe subsided, a great conversation ensued, and we realized that we had a lot in common.
We became friends.
That friendship changed my life forever. This friend has just revealed what I know to be the secret sauce for winning over new customers, keeping your current customers longer, and dominating the marketing game forever.
Who is the marketing sage that does push-ups on stage in front of thousands? Who is this guy with unbridled energy and insight — and what is he going to do to help you?
He’s none other than the legendary David Meerman Scott.
I’ve stated before in a previous post, and I’ll state it again — David Meerman Scott is on the Mount Rushmore of marketers (who else is on my marketing Mount Rushmore? Seth Godin, Jay Abraham, and Gary Vaynerchuk).
His 11th book is going to change the marketing world forever.
Scott, along with his daughter Reiko, just released Fanocracy: Turning Fans into Customers and Customers into Fans.
How will this book change your life and your business? Well, David simply understands that there is a BIG shift occurring in the customer game right now. Our lack of real human connection in the digital world is creating a massive marketing opportunity for you.
The problem with marketing today? Almost all business owners are marketing to various social and traditional media platforms without building fans — and they are hoping for non-connective clicks.
That doesn’t make sense.
In Fandom, David is going to teach you how to be a marketing outlier in a world of followers. He’s going to prove it. By following his Fandom examples and principles, you will not only gain more customers, you will 100x their lifetime value.
Here’s some advice — market like David.
A simple summary from David himself:
The most powerful marketing force in the world isn’t social media, email blasts, search ads, or even those 15 second commercials before a YouTube video. It’s fandom.
And the good news? Fandom isn’t just for celebrities anymore! It can be rocket fuel for any business or nonprofit that chooses to focus on inspiring and nurturing true fans.
Fanocracy means turning fans into customers and customers into fans. Fanocracy means an organization that puts the needs and wishes of fans ahead of every other priority. Applying the strategies in Fanocracy will make your company more likely to dominate your category and win business. And beyond the financial benefits, a Fanocracy spreads more joy and inspiration to the world at large.
Here’s an offer you can’t refuse, read the first chapter risk free — a gift from David.
Trust me, after reading the first chapter, it will change the way you play the marketing game forever.
P.S. — Thoughts That Rock 🎸, with Jim Knight and Brant Christopher Menswar, takes a new approach to interviewing. They have their guest provide one thought to discuss, while they provide another to complete the episode. You’re going to want to hear the discussion. I hope our talk serves you well as we start the new year. 🎧 Listen here.
P.P.S. — In the model of the great Seth Godin, I only write these posts to share ideas and help fellow business owners. It’s a place to learn and grow without fear of being spammed or putting you in a sales funnel. I’m not doing that. If you’re a like-minded individual who might be interested in having these articles sent to you every two weeks, please email me (email@example.com) or sign up below: