Politics — love it or hate it, there is no more ruthless or cutthroat industry in the world. In a marketplace where you only need 50% +1 to win and you have the unavoidable deadline of success or failure — called Election Day — you will do whatever it takes, as fast as humanly possible, to achieve victory. You think we hold a lot of internal…
The Super Bowl has come and gone — yet I’m still thinking about the ads! Are you? While they were totally entertaining, there is a very specific science behind how these ads were made. I’ll give you a hint — each of the companies that ran Super Bowl ads utilized a massive amount of consumer data to derive their messaging.…
The Houston Astros and Major League Baseball have a massive problem. MASSIVE. (Side note: my marketing team wanted me to lead with “Houston, we have a problem” — but I couldn’t sink so low as to use that cliché line — except to explain to you that I won’t use it, which is kind of like using it … but I…
I’m pissed. The “new woke mob” is ruining everything and if you are a business owner or marketer, it’s time to take a stand. I’m going to dig into a topic today that is very controversial, and I will leave you with essential tips on how to thrive when the cancel culture woke mob comes for your business. If you…
Have you been following the crazy scandalous Hong Kong protest story involving the NBA, the animated TV show South Park, the GM for the Houston Rockets, and LeBron James? If you’ve been under a rock for the past month, google it — this post is about marketing — so I won’t bore you with a long summation of the international fallout of communist…
“Every great cause begins as a movement, becomes a business, and eventually degenerates into a racket.” I’m reminded of this Eric Hoffer quote every time I think about the racket of amateur sports under the National Collegiate Athletic Association — better known as the NCAA. Intercollegiate athletics is about to drastically change. It’s a disruption that will fundamentally change everything you know…