One of the first things our firm did after the votes were counted on November 8th was send out an email announcing we’re hiring for several new positions. Sure, we know there are a lot of talented operatives now looking for work. But we’re also confident that our firm will be able to employ them long term. That’s because, unlike some…
Following President Obama’s successful campaigns, corporate clients were quick to hire members of his digital team. I saw this same scenario play out a decade ago after President Bush’s reelection. Many of my friends and colleagues landed lucrative, non-political work, and mostly it was attributed to their success on Bush-Cheney. Winners draw worshippers, but it’s not the cult of winning that allows political firms to…
Trickle-down economics can sometimes be the perfect metaphor for political campaigns. The candidates and campaigns with the most money have the luxury of testing innovations and investing in technologies—failing, succeeding, and creating go-to targeting techniques that have the ability to transform. Eventually the best ideas, strategies and tactics trickle their way down the ballot to smaller state and local races.…
Frankly many Republican firms made a lot of money in 2012 and didn’t see the need to recalibrate after the devastating losses. We thought that a strategic revamp was imperative if we were going to create a digital company that won elections. For a year after the last presidential cycle we studied the landscape, met with the best data and…