WHAT’S ON PHILLIP’S MIND

“3 Trends Showing How Black Lives Matter Will Affect Your Customers and the Election” By Phillip Stutts

“3 Trends Showing How Black Lives Matter Will Affect Your Customers and the Election” By Phillip Stutts

Are you shocked by the news of President Trump contracting the coronavirus? Curious about what’s happening with the key other factors like the economy, the fallout from the Black Lives Matter protests, and the coronavirus response? How will it affect your business? How will it affect the presidential election? There are always “October surprises” in a presidential year and the…

“A Reckoning is Happening in the Economy” By Phillip Stutts

“A Reckoning is Happening in the Economy” By Phillip Stutts

The 21/90 rule is in full effect and it’s about to impact your business more than you know. What’s the 21/90 rule? To quote: “It takes 21 days to build or break a habit and 90 days to create a lifestyle. If you want to make most things a cornerstone to your life, understand that it won’t feel like second…

“Phillip Stutts Understands Disruptions” by Steve Bornhoft, 850 Business

“Phillip Stutts Understands Disruptions” by Steve Bornhoft, 850 Business

Six years ago, Phillip Stutts was diagnosed with achalasia, a rare and degenerative autoimmune disease that disables the esophagus, eventually making eating impossible. For years, he took doctors at their word when they said the disease was incurable, that it could be slowed, perhaps, but not stopped. He took prescription medicines as recommended despite knowing that they have been linked to…

“Chick-fil-A vs. Moe’s Original Bar B Que: ‘Going Negative'” by Phillip Stutts

“Chick-fil-A vs. Moe’s Original Bar B Que: ‘Going Negative'” by Phillip Stutts

This is probably my favorite marketing concept to study, teach, and implement with clients — taking the political principle of “going negative” and utilizing it in business marketing. Of course, I’m not talking about whacking your business competitors over the head like a negative political ad. Instead, I encourage businesses owners to use comparative ad strategies and tactics that will…

“Stop Being a Robot to Connect With Your Customers” by Zach Obront, Just Luminate

We’ve all heard this before: “Your satisfaction is very important to us.” “We’re here to serve you.” “Your experience is our priority.” But here’s the problem with corporate speak: it means nothing. We’ve heard it all so many times that we don’t believe it. It has zero impact. It’s sanitized, run-of-the-mill, and robotic. There’s an obvious intention with this kind…

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