Don’t call the world we live in the “new normal” — it’s not. It’s just new. We don’t yet know what normal looks like. According to the largest consumer survey taken since the pandemic hit, Americans are buying for “need” only — and the only messages that work are “safety, trust and helping others”. While that uncertainty is unnerving, it also…
Our economy is changing at an exponential rate — it feels incredibly unsettling. I understand how most business owners and marketers feel right now. Which is why I partnered with the largest data, AI and analytics company in America to figure out what’s moving the American consumer to spend (or not), how it affects you, and what you need to…
Six years ago, Phillip Stutts was diagnosed with achalasia, a rare and degenerative autoimmune disease that disables the esophagus, eventually making eating impossible. For years, he took doctors at their word when they said the disease was incurable, that it could be slowed, perhaps, but not stopped. He took prescription medicines as recommended despite knowing that they have been linked to…
This is probably my favorite marketing concept to study, teach, and implement with clients — taking the political principle of “going negative” and utilizing it in business marketing. Of course, I’m not talking about whacking your business competitors over the head like a negative political ad. Instead, I encourage businesses owners to use comparative ad strategies and tactics that will…
BIRMINGHAM, AL – It doesn’t take much to get Phillip Stutts talking about politics. Involvement in politics has been a part of his life and a passion of his since he was a student at Mountain Brook High School in the 90s. He carried that passion with him through college at the University of Alabama, and then on to Washington,…
We’ve all heard this before: “Your satisfaction is very important to us.” “We’re here to serve you.” “Your experience is our priority.” But here’s the problem with corporate speak: it means nothing. We’ve heard it all so many times that we don’t believe it. It has zero impact. It’s sanitized, run-of-the-mill, and robotic. There’s an obvious intention with this kind…
Whether they’re for your physical condition, emotional outlook, or level of productivity, the things you repeatedly do every day define your quality of life. Here are the daily habits several executives credit for the success they have achieved. 11. Schedule your day around when your brain is firing on all cylinders. “When is your brain on fire? Three years ago,…
Originally from Alabama, Phillip Stutts has made his mark in Washington, DC and all across the country. Two decades of political and marketing experience has rendered Phillip his own digital marketing firm, various awards, spearheading a thousand political campaign victories, making national broadcast appearances and now, his own book party – to name a few. His book party, though, is…
Interview Phillip Stutts, the Ultimate Marketing Mastermind On: WHAT BUSINESSES CAN LEARN FROM THE POLITICAL PLAYBOOK AVAILABLE FOR INTERVIEWS Contact: Erin Birnbaum/Janet Shapiro 856-489-8654 ext. 302/320 erin@smithpublicity.com janet@smithpublicity.com A rapid revolution is taking shape for traditional businesses worldwide. Explosions in technology are expected to eliminate 40 percent of all jobs by 2030. Bottom line: no matter what industry you’re…
Fire Them Now: The 7 Lies Digital Marketers Sell and the Truth About Political Strategies That Will Help Businesses Win By Phillip Stutts FOR IMMEDIATE RELEASE Contact: Erin Birnbaum/Janet Shapiro 856-489-8654 ext. 302/320 erin@smithpublicity.com Janet@smithpublicity.com “Phillip Stutts is a regular guest on my ESPN TV and radio show, and I find him smart, funny, and totally entertaining. Fire…