Almost daily, I hear from someone in my life (or on social media) that their opinion, in these strange times, is on “the right side of history.” Both sides of the aisle. Black Lives Matter supporters. Trump supporters. Almost everyone. What if I told you that this is a false choice and you’ve just been manipulated into thinking it’s right…
Are you shocked by the news of President Trump contracting the coronavirus? Curious about what’s happening with the key other factors like the economy, the fallout from the Black Lives Matter protests, and the coronavirus response? How will it affect your business? How will it affect the presidential election? There are always “October surprises” in a presidential year and the…
The 21/90 rule is in full effect and it’s about to impact your business more than you know. What’s the 21/90 rule? To quote: “It takes 21 days to build or break a habit and 90 days to create a lifestyle. If you want to make most things a cornerstone to your life, understand that it won’t feel like second…
Don’t call the world we live in the “new normal” — it’s not. It’s just new. We don’t yet know what normal looks like. According to the largest consumer survey taken since the pandemic hit, Americans are buying for “need” only — and the only messages that work are “safety, trust and helping others”. While that uncertainty is unnerving, it also…
Our economy is changing at an exponential rate — it feels incredibly unsettling. I understand how most business owners and marketers feel right now. Which is why I partnered with the largest data, AI and analytics company in America to figure out what’s moving the American consumer to spend (or not), how it affects you, and what you need to…
Six years ago, Phillip Stutts was diagnosed with achalasia, a rare and degenerative autoimmune disease that disables the esophagus, eventually making eating impossible. For years, he took doctors at their word when they said the disease was incurable, that it could be slowed, perhaps, but not stopped. He took prescription medicines as recommended despite knowing that they have been linked to…
This is probably my favorite marketing concept to study, teach, and implement with clients — taking the political principle of “going negative” and utilizing it in business marketing. Of course, I’m not talking about whacking your business competitors over the head like a negative political ad. Instead, I encourage businesses owners to use comparative ad strategies and tactics that will…
BIRMINGHAM, AL – It doesn’t take much to get Phillip Stutts talking about politics. Involvement in politics has been a part of his life and a passion of his since he was a student at Mountain Brook High School in the 90s. He carried that passion with him through college at the University of Alabama, and then on to Washington,…
We’ve all heard this before: “Your satisfaction is very important to us.” “We’re here to serve you.” “Your experience is our priority.” But here’s the problem with corporate speak: it means nothing. We’ve heard it all so many times that we don’t believe it. It has zero impact. It’s sanitized, run-of-the-mill, and robotic. There’s an obvious intention with this kind…
Whether they’re for your physical condition, emotional outlook, or level of productivity, the things you repeatedly do every day define your quality of life. Here are the daily habits several executives credit for the success they have achieved. 11. Schedule your day around when your brain is firing on all cylinders. “When is your brain on fire? Three years ago,…