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“A Massive Shift In Campaigning Is Happening Right Now — Are You Adapting?” by Phillip Stutts, Campaigns & Elections

“A Massive Shift In Campaigning Is Happening Right Now — Are You Adapting?” by Phillip Stutts, Campaigns & Elections

Trickle-down economics can sometimes be the perfect metaphor for political campaigns. The candidates and campaigns with the most money have the luxury of testing innovations and investing in technologies—failing, succeeding, and creating go-to targeting techniques that have the ability to transform. Eventually the best ideas, strategies and tactics trickle their way down the ballot to smaller state and local races.…

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