CEOs and entrepreneurs everywhere are exasperated, wondering where the money they pay their digital marketing firm actually goes. This frustration has become alarmingly normalized and the rift between digital marketing agencies and the companies that hire them is nearly ubiquitous. Standard practices in the world of corporate marketing have entrenched a business model and behavior that leads to client frustration,…
I recently traveled to China, along with 12 CEOs, to meet with Chinese companies, consider investment opportunities and see first-hand how they stack up against American innovation, technology and work ethic. Our trip consisted of meetings with top executives from Baidu (the Google of China) and Xiaomi, Inc., venture capitalists and startup companies. We met with these groups to understand how they approach…
Trickle-down economics can sometimes be the perfect metaphor for political campaigns. The candidates and campaigns with the most money have the luxury of testing innovations and investing in technologies—failing, succeeding, and creating go-to targeting techniques that have the ability to transform. Eventually the best ideas, strategies and tactics trickle their way down the ballot to smaller state and local races.…