When it comes to marketing, negativity or comparison advertising, can be a slam-dunk if you’re trying to disrupt your competition in the marketplace. I recently sat down with Melissa Thompson of Inc. to talk about my book Fire Them Now. I hope you enjoy her write up about a chapter in my book called Going Negative! . . . We hear a…
In political marketing, you win or you die. Either your candidate is elected, or they, and you are out of a job. This isn’t news to anyone in campaigns. But in the corporate marketing space, it’s a different story. I’ve spent the past two years interviewing more than 100 CEOs and entrepreneurs and found that 95 percent of them constantly…
Interview Phillip Stutts, the Ultimate Marketing Mastermind On: WHAT BUSINESSES CAN LEARN FROM THE POLITICAL PLAYBOOK AVAILABLE FOR INTERVIEWS Contact: Erin Birnbaum/Janet Shapiro 856-489-8654 ext. 302/320 erin@smithpublicity.com janet@smithpublicity.com A rapid revolution is taking shape for traditional businesses worldwide. Explosions in technology are expected to eliminate 40 percent of all jobs by 2030. Bottom line: no matter what industry you’re…
Fire Them Now: The 7 Lies Digital Marketers Sell and the Truth About Political Strategies That Will Help Businesses Win By Phillip Stutts FOR IMMEDIATE RELEASE Contact: Erin Birnbaum/Janet Shapiro 856-489-8654 ext. 302/320 erin@smithpublicity.com Janet@smithpublicity.com “Phillip Stutts is a regular guest on my ESPN TV and radio show, and I find him smart, funny, and totally entertaining. Fire…
CEOs and entrepreneurs everywhere are exasperated, wondering where the money they pay their digital marketing firm actually goes. This frustration has become alarmingly normalized and the rift between digital marketing agencies and the companies that hire them is nearly ubiquitous. Standard practices in the world of corporate marketing have entrenched a business model and behavior that leads to client frustration,…
I recently traveled to China, along with 12 CEOs, to meet with Chinese companies, consider investment opportunities and see first-hand how they stack up against American innovation, technology and work ethic. Our trip consisted of meetings with top executives from Baidu (the Google of China) and Xiaomi, Inc., venture capitalists and startup companies. We met with these groups to understand how they approach…
Trickle-down economics can sometimes be the perfect metaphor for political campaigns. The candidates and campaigns with the most money have the luxury of testing innovations and investing in technologies—failing, succeeding, and creating go-to targeting techniques that have the ability to transform. Eventually the best ideas, strategies and tactics trickle their way down the ballot to smaller state and local races.…