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WHAT’S ON PHILLIP’S MIND

“The “Chick-fil-A Economy” — How Chick-fil-A Can Grow Your Bottom Line” by Phillip Stutts

“The “Chick-fil-A Economy” — How Chick-fil-A Can Grow Your Bottom Line” by Phillip Stutts

Have you ever thought about how political candidates devise their strategies to win elections? When a political candidate comes to me, I always recommend three foundational strategies to start: make a commitment to helping others, be authentic, and market to emotion. So, how can these same strategies help business owners win? Take the famous fast-food restaurant Chick-fil-A, for example. They have implemented…

“Oh Boy, LaCroix” by Phillip Stutts

“Oh Boy, LaCroix” by Phillip Stutts

Have you experienced a major pain point recently? I mean, somewhere, someplace in your life, there is some kind of pain, right (whether it be personal, business or health)? The old adage goes, the bigger the pain, the faster you’ll take action to fix it. I get it. Not only have I been there, paralyzed to take action, but we…

“My Pecan Butter Story” by Phillip Stutts

“My Pecan Butter Story” by Phillip Stutts

Have you ever tried the pecan butter from Guidry Organic Farms? It’s pretty unlikely that you have even heard of the brand. I hadn’t either — until recently. They did one small gesture that blew me away, made me a customer for life, and I even promoted them in my recent interview on the highly-rated James Altucher Show (and again to you right now).…

“Chick-fil-A vs. Moe’s Original Bar B Que: ‘Going Negative'” by Phillip Stutts

“Chick-fil-A vs. Moe’s Original Bar B Que: ‘Going Negative'” by Phillip Stutts

This is probably my favorite marketing concept to study, teach, and implement with clients — taking the political principle of “going negative” and utilizing it in business marketing. Of course, I’m not talking about whacking your business competitors over the head like a negative political ad. Instead, I encourage businesses owners to use comparative ad strategies and tactics that will…

“A Lesson or Two From Ryan Reynolds & Aviation Gin” by Phillip Stutts

“A Lesson or Two From Ryan Reynolds & Aviation Gin” by Phillip Stutts

In all my years of marketing, I have seen some AMAZING and HORRIFIC “stunts” from both big and small businesses. What intrigues me the most is when businesses successfully employ a political marketing “mindset” I highlight in FIRE THEM NOW. And I haven’t stopped laughing at the most recent one…YOU’VE GOT TO READ THIS. Did you see this insanely funny and…

“Phillip Stutts Challenges Business Execs to Use Change to Their Advantage” by Steve Bornhoft, Emerald Coast Magazine

“Phillip Stutts Challenges Business Execs to Use Change to Their Advantage” by Steve Bornhoft, Emerald Coast Magazine

Six years ago, Phillip Stutts was diagnosed with Achalasia, a rare and degenerative autoimmune disease that disables the esophagus, eventually making eating impossible. For years, he took doctors at their word when they said the disease was incurable, that it could be slowed, perhaps, but not stopped. He took prescription medicines as recommended despite knowing that they have been linked…

“Ohio State University’s Head Football Coach Urban Meyer May Have Saved His Job, But He Lost His Legacy” by Phillip Stutts

“Ohio State University’s Head Football Coach Urban Meyer May Have Saved His Job, But He Lost His Legacy” by Phillip Stutts

Ohio State University’s head football coach Urban Meyer may have saved his job, but he lost his legacy. Seriously. Over a nine-year period, Meyer protected an assistant coach Zach Smith through multiple domestic violence allegations. He protected Smith after he was cited for a DUI and he protected Smith after he violated multiple HR university policies. Smith was only fired…

“Stop Being a Robot to Connect With Your Customers” by Zach Obront, Just Luminate

We’ve all heard this before: “Your satisfaction is very important to us.” “We’re here to serve you.” “Your experience is our priority.” But here’s the problem with corporate speak: it means nothing. We’ve heard it all so many times that we don’t believe it. It has zero impact. It’s sanitized, run-of-the-mill, and robotic. There’s an obvious intention with this kind…

“17 Simple Things These Successful Executives Do Every Day No Matter What” by Christina DesMarais, INC.com

“17 Simple Things These Successful Executives Do Every Day No Matter What” by Christina DesMarais, INC.com

Whether they’re for your physical condition, emotional outlook, or level of productivity, the things you repeatedly do every day define your quality of life. Here are the daily habits several executives credit for the success they have achieved. 11. Schedule your day around when your brain is firing on all cylinders. “When is your brain on fire? Three years ago,…

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