Since my book “Fire Them Now — The 7 Lies Digital Marketers Sell…” was released, I’ve had quite of few email subscribers ask that I update each “Lie” in a series of posts. It’s a great idea — so over the next few months, I’m going to break down each of these lies from my book and how I see them…
“Every great cause begins as a movement, becomes a business, and eventually degenerates into a racket.” I’m reminded of this Eric Hoffer quote every time I think about the racket of amateur sports under the National Collegiate Athletic Association — better known as the NCAA. Intercollegiate athletics is about to drastically change. It’s a disruption that will fundamentally change everything you know…
I’ve written about my incurable disease extensively over the past few years, and if you need to get caught up, here are a few posts on it: Moonshot 1 “Embrace the Change That’s Coming”, Moonshot 2 “Positive Progress”, and Moonshot 10 “ Update On My Clinical Trial.” In summary: I have achalasia, a rare esophageal disease where the muscles and…
Did you hear about the mind-blowingly brilliant Taco Bell Hotel? In May 2019, Taco Bell announced they were going to open a four-day-only pop-up hotel, “The Bell,” (in Palm Springs), to serve its loyal fan base. But that’s not the real reason Taco Bell did it… The marketing team at Taco Bell dreamed up this amazing idea for one simple…
I often talk about how we are in the most disruptive time in human history and that political marketers are innovating faster than corporate marketers. A political marketer’s pace is based on one key factor and the ultimate scorecard — Election Day. It creates a “win or die” mentality and forces speed, innovation and accountability with each and every marketing campaign. We either…
David Meerman Scott is one of the great marketers of our generation, and he recently taught me an incredible lesson…but first, an amazing, jaw-dropping story: In 1980, David took the last photo of Bob Marley on a concert stage (at The Stanley Theatre in Pittsburgh) before the singer died of brain cancer. Nine years ago, the Marley family released the live…
That subject line is NOT a typo. He’s the highest paid marketing consultant in the world. This genius is an advisor to Tony Robbins, Daymond John, Ramit Sethi and Dave Asprey. Over this man’s illustrious and brilliant marketing career, he’s earned his clients a combined $21.7 billion. Let that sink in. It’s not the $21.7 billion that’s most impressive, it’s the success…
Two years ago, I took a life-changing moonshot. Diagnosed in 2012 with Achalasia, a rare, incurable esophageal disease, I vowed to find a cure within five years. What’s Achalasia? The basic explanation is that my esophageal muscles and nerves are dead and will never work again. From the food I eat to the way I eat it, I have to think…
I often talk about how we are in the most disruptive time in human history and that political marketers are innovating faster than corporate marketers. A political marketer’s pace is based on one key factor and the ultimate scorecard — Election Day. It creates a “win or die” mentality and forces speed, innovation and accountability with each and every marketing campaign. We either…
November 2004. President George W. Bush had just won a second term as president. In fact, the race was decided by the state of Ohio. The margin of victory was razor thin, too. If 60,000 votes had flipped in the other direction, Democratic candidate, John Kerry, would have won the presidency. I saw this first-hand having served as the national…