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WHAT’S ON PHILLIP’S MIND

“The Nuclear Bomb that will Change College Sports Forever” by Phillip Stutts

“The Nuclear Bomb that will Change College Sports Forever” by Phillip Stutts

“Every great cause begins as a movement, becomes a business, and eventually degenerates into a racket.” I’m reminded of this Eric Hoffer quote every time I think about the racket of amateur sports under the National Collegiate Athletic Association — better known as the NCAA. Intercollegiate athletics is about to drastically change. It’s a disruption that will fundamentally change everything you know…

“Dr. Gundry’s 5-Step Formula That Saved My Life (and will improve your marketing too)” by Phillip Stutts

“Dr. Gundry’s 5-Step Formula That Saved My Life (and will improve your marketing too)” by Phillip Stutts

I’ve written about my incurable disease extensively over the past few years, and if you need to get caught up, here are a few posts on it: Moonshot 1 “Embrace the Change That’s Coming”, Moonshot 2 “Positive Progress”, and Moonshot 10 “ Update On My Clinical Trial.” In summary: I have achalasia, a rare esophageal disease where the muscles and…

“What Went Down at the Taco Bell Hotel” by Phillip Stutts

“What Went Down at the Taco Bell Hotel” by Phillip Stutts

Did you hear about the mind-blowingly brilliant Taco Bell Hotel? In May 2019, Taco Bell announced they were going to open a four-day-only pop-up hotel, “The Bell,” (in Palm Springs), to serve its loyal fan base. But that’s not the real reason Taco Bell did it… The marketing team at Taco Bell dreamed up this amazing idea for one simple…

“This One Industry is Collapsing in Front of Us” by Phillip Stutts

“This One Industry is Collapsing in Front of Us” by Phillip Stutts

I often talk about how we are in the most disruptive time in human history and that political marketers are innovating faster than corporate marketers. A political marketer’s pace is based on one key factor and the ultimate scorecard — Election Day. It creates a “win or die” mentality and forces speed, innovation and accountability with each and every marketing campaign. We either…

“Meet The $21.7 Billion Dollar Marketer” by Phillip Stutts

“Meet The $21.7 Billion Dollar Marketer” by Phillip Stutts

That subject line is NOT a typo. He’s the highest paid marketing consultant in the world. This genius is an advisor to Tony Robbins, Daymond John, Ramit Sethi and Dave Asprey. Over this man’s illustrious and brilliant marketing career, he’s earned his clients a combined $21.7 billion. Let that sink in. It’s not the $21.7 billion that’s most impressive, it’s the success…

“What’s Your Story?” by Phillip Stutts

“What’s Your Story?” by Phillip Stutts

I often talk about how we are in the most disruptive time in human history and that political marketers are innovating faster than corporate marketers. A political marketer’s pace is based on one key factor and the ultimate scorecard — Election Day. It creates a “win or die” mentality and forces speed, innovation and accountability with each and every marketing campaign. We either…

“Thank You, Karl Rove” by Phillip Stutts

“Thank You, Karl Rove” by Phillip Stutts

November 2004. President George W. Bush had just won a second term as president. In fact, the race was decided by the state of Ohio. The margin of victory was razor thin, too. If 60,000 votes had flipped in the other direction, Democratic candidate, John Kerry, would have won the presidency. I saw this first-hand having served as the national…

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