In all my years of marketing, I have seen some AMAZING and HORRIFIC “stunts” from both big and small businesses. What intrigues me the most is when businesses successfully employ a political marketing “mindset” I highlight in FIRE THEM NOW. And I haven’t stopped laughing at the most recent one…YOU’VE GOT TO READ THIS. Did you see this insanely funny and…
Six years ago, Phillip Stutts was diagnosed with Achalasia, a rare and degenerative autoimmune disease that disables the esophagus, eventually making eating impossible. For years, he took doctors at their word when they said the disease was incurable, that it could be slowed, perhaps, but not stopped. He took prescription medicines as recommended despite knowing that they have been linked…
Ohio State University’s head football coach Urban Meyer may have saved his job, but he lost his legacy. Seriously. Over a nine-year period, Meyer protected an assistant coach Zach Smith through multiple domestic violence allegations. He protected Smith after he was cited for a DUI and he protected Smith after he violated multiple HR university policies. Smith was only fired…
BIRMINGHAM, AL – It doesn’t take much to get Phillip Stutts talking about politics. Involvement in politics has been a part of his life and a passion of his since he was a student at Mountain Brook High School in the 90s. He carried that passion with him through college at the University of Alabama, and then on to Washington,…
We’ve all heard this before: “Your satisfaction is very important to us.” “We’re here to serve you.” “Your experience is our priority.” But here’s the problem with corporate speak: it means nothing. We’ve heard it all so many times that we don’t believe it. It has zero impact. It’s sanitized, run-of-the-mill, and robotic. There’s an obvious intention with this kind…
Whether they’re for your physical condition, emotional outlook, or level of productivity, the things you repeatedly do every day define your quality of life. Here are the daily habits several executives credit for the success they have achieved. 11. Schedule your day around when your brain is firing on all cylinders. “When is your brain on fire? Three years ago,…
Originally from Alabama, Phillip Stutts has made his mark in Washington, DC and all across the country. Two decades of political and marketing experience has rendered Phillip his own digital marketing firm, various awards, spearheading a thousand political campaign victories, making national broadcast appearances and now, his own book party – to name a few. His book party, though, is…
Are you a business owner tired of your digital marketing agency not delivering results? What if there was a better way? Are you a marketer who is frustrated with the same old ineffective methods? Do you want to do better by your clients but don’t know how? There is a better way to use digital marketing, and believe it or…
When it comes to marketing, negativity or comparison advertising, can be a slam-dunk if you’re trying to disrupt your competition in the marketplace. I recently sat down with Melissa Thompson of Inc. to talk about my book Fire Them Now. I hope you enjoy her write up about a chapter in my book called Going Negative! . . . We hear a…
In political marketing, you win or you die. Either your candidate is elected, or they, and you are out of a job. This isn’t news to anyone in campaigns. But in the corporate marketing space, it’s a different story. I’ve spent the past two years interviewing more than 100 CEOs and entrepreneurs and found that 95 percent of them constantly…