Who do you hate more, politicians or lawyers? My vote goes to lawyers and it’s not even close. And who are the worst lawyers? It’s gotta be those annoying charlatans on billboards, preying on the poor and vulnerable by marketing their services to sue anyone. Why am I starting this post posing this question? Because a brilliant marketing ploy was…
You hate politicians. I get it. But what are the proven marketing principles that get presidents, governors, senators and congressmen and women elected? What if you knew that those same strategies will convert your customers or clients in less time and with a reduced budget spend + sustain your business in any economic climate? Because we do know. We’ve proven it…
Have you ever thought about how political candidates devise their strategies to win elections? When a political candidate comes to me, I always recommend three foundational strategies to start: make a commitment to helping others, be authentic, and market to emotion. So, how can these same strategies help business owners win? Take the famous fast-food restaurant Chick-fil-A, for example. They have implemented…
Have you experienced a major pain point recently? I mean, somewhere, someplace in your life, there is some kind of pain, right (whether it be personal, business or health)? The old adage goes, the bigger the pain, the faster you’ll take action to fix it. I get it. Not only have I been there, paralyzed to take action, but we…
Have you ever tried the pecan butter from Guidry Organic Farms? It’s pretty unlikely that you have even heard of the brand. I hadn’t either — until recently. They did one small gesture that blew me away, made me a customer for life, and I even promoted them in my recent interview on the highly-rated James Altucher Show (and again to you right now).…
This is probably my favorite marketing concept to study, teach, and implement with clients — taking the political principle of “going negative” and utilizing it in business marketing. Of course, I’m not talking about whacking your business competitors over the head like a negative political ad. Instead, I encourage businesses owners to use comparative ad strategies and tactics that will…
In all my years of marketing, I have seen some AMAZING and HORRIFIC “stunts” from both big and small businesses. What intrigues me the most is when businesses successfully employ a political marketing “mindset” I highlight in FIRE THEM NOW. And I haven’t stopped laughing at the most recent one…YOU’VE GOT TO READ THIS. Did you see this insanely funny and…
Six years ago, Phillip Stutts was diagnosed with Achalasia, a rare and degenerative autoimmune disease that disables the esophagus, eventually making eating impossible. For years, he took doctors at their word when they said the disease was incurable, that it could be slowed, perhaps, but not stopped. He took prescription medicines as recommended despite knowing that they have been linked…
Ohio State University’s head football coach Urban Meyer may have saved his job, but he lost his legacy. Seriously. Over a nine-year period, Meyer protected an assistant coach Zach Smith through multiple domestic violence allegations. He protected Smith after he was cited for a DUI and he protected Smith after he violated multiple HR university policies. Smith was only fired…
BIRMINGHAM, AL – It doesn’t take much to get Phillip Stutts talking about politics. Involvement in politics has been a part of his life and a passion of his since he was a student at Mountain Brook High School in the 90s. He carried that passion with him through college at the University of Alabama, and then on to Washington,…