Did you hear about the mind-blowingly brilliant Taco Bell Hotel? In May 2019, Taco Bell announced they were going to open a four-day-only pop-up hotel, “The Bell,” (in Palm Springs), to serve its loyal fan base. But that’s not the real reason Taco Bell did it… The marketing team at Taco Bell dreamed up this amazing idea for one simple…
I often talk about how we are in the most disruptive time in human history and that political marketers are innovating faster than corporate marketers. A political marketer’s pace is based on one key factor and the ultimate scorecard — Election Day. It creates a “win or die” mentality and forces speed, innovation and accountability with each and every marketing campaign. We either…
David Meerman Scott is one of the great marketers of our generation, and he recently taught me an incredible lesson…but first, an amazing, jaw-dropping story: In 1980, David took the last photo of Bob Marley on a concert stage (at The Stanley Theatre in Pittsburgh) before the singer died of brain cancer. Nine years ago, the Marley family released the live…
That subject line is NOT a typo. He’s the highest paid marketing consultant in the world. This genius is an advisor to Tony Robbins, Daymond John, Ramit Sethi and Dave Asprey. Over this man’s illustrious and brilliant marketing career, he’s earned his clients a combined $21.7 billion. Let that sink in. It’s not the $21.7 billion that’s most impressive, it’s the success…
Two years ago, I took a life-changing moonshot. Diagnosed in 2012 with Achalasia, a rare, incurable esophageal disease, I vowed to find a cure within five years. What’s Achalasia? The basic explanation is that my esophageal muscles and nerves are dead and will never work again. From the food I eat to the way I eat it, I have to think…
I often talk about how we are in the most disruptive time in human history and that political marketers are innovating faster than corporate marketers. A political marketer’s pace is based on one key factor and the ultimate scorecard — Election Day. It creates a “win or die” mentality and forces speed, innovation and accountability with each and every marketing campaign. We either…
November 2004. President George W. Bush had just won a second term as president. In fact, the race was decided by the state of Ohio. The margin of victory was razor thin, too. If 60,000 votes had flipped in the other direction, Democratic candidate, John Kerry, would have won the presidency. I saw this first-hand having served as the national…
Six years ago, Phillip Stutts was diagnosed with achalasia, a rare and degenerative autoimmune disease that disables the esophagus, eventually making eating impossible. For years, he took doctors at their word when they said the disease was incurable, that it could be slowed, perhaps, but not stopped. He took prescription medicines as recommended despite knowing that they have been linked to…
10–15 years ago, when you attended a concert or sporting event, two things happened every time you walked up to the concession stand….bad food and high prices. But then, innovation and disruption started to enter into the marketplace. A few years ago, stadiums started to address the “bad arena food” situation by letting upscale restaurants and high-profile chefs bring their…
Let me start this one by asking a question about your marketing: Are you connecting with your customers/clients by making them smile and endearing them to your brand? That question hit me hard when I recently saw Skechers launch a brilliant ad campaign against NIKE. This one is hilarious—check this out… On Wednesday, February 20th, the college basketball “game of…