It feels like we are all subscribed to 20 different email lists these days and who has time to read it all? I certainly don’t. So, I’m making changes I often preach to my clients, to other business owners, and to marketers that they need to innovate constantly, and now I am heeding my own advice. This blog — which…
Are you shocked by the news of President Trump contracting the coronavirus? Curious about what’s happening with the key other factors like the economy, the fallout from the Black Lives Matter protests, and the coronavirus response? How will it affect your business? How will it affect the presidential election? There are always “October surprises” in a presidential year and the…
Our 7th consumer data report is being released this morning exclusively to you. For months now, we have seen consumers buying for “need” vs. “want”. The most recent data shows that this has completely solidified. The average American has increasing anxiety over the economy and is cutting their family budget — hoarding their money, not spending it. Our methodology since…
We are releasing our 4th national consumer data insights survey exclusively today to give you access before your competitors realize how your consumer market is changing. As I’ve been preaching since late March, we are in a “month-to-month” world and things are shifting so fast that what worked 6 weeks ago, might not make any impact on your customers now.…
This post originally appeared at Outkick.com — you can also read it HERE. The sports industry is in deep shit. Since March, I’ve partnered with the largest data collection, analytics, and AI company in America to understand the economic fallout from the Coronavirus (and subsequent lockdowns) and the Black Lives Matter protests and riots. Our four national consumer data insights reports…
I’m back with NEW customer data to help you in this chaotic economic moment. Since March, I’ve partnered with the largest data collection company in America on three national consumer data insights reports where (so far) 16,853 Americans have been surveyed, matched to 200 million+ consumers, 550 million connected devices, and tracking 10 billion daily online decisions– all in one…
Don’t call the world we live in the “new normal” — it’s not. It’s just new. We don’t yet know what normal looks like. According to the largest consumer survey taken since the pandemic hit, Americans are buying for “need” only — and the only messages that work are “safety, trust and helping others”. While that uncertainty is unnerving, it also…
Our economy is changing at an exponential rate — it feels incredibly unsettling. I understand how most business owners and marketers feel right now. Which is why I partnered with the largest data, AI and analytics company in America to figure out what’s moving the American consumer to spend (or not), how it affects you, and what you need to…
We are not going back to our old economy. It’s over. Right now, something incredibly positive is occurring in our society. It’s never happened before in world history (feel free to correct me if you can find an example). Every scientist, health leader, politician, teacher, business leader, family member — everyone — is converging to solve one problem. That’s incredibly powerful…
In the weeks since COVID-19 was declared a pandemic, there has been an inordinate lack of data about how spending habits and media consumption are changing with consumers. Until now. My marketing agency, Win BIG Media has an exclusive partnership with the largest data collection company in America. We’ve been working with them over the past 5 weeks to analyze consumer behavior…