Did you see the crazy controversial, new Peloton ad featuring a husband who bought his anxiety-ridden wife an exercise bike — and her subsequent selfie-documenting journey using it? Unless you’ve been living under a rock, you’ve seen that there has been massive blowback from the marketplace for the absolute awkwardness of the ad concept — and Peloton has been crushed…
The holiday sales season is here (Black Friday, Cyber Monday, Christmas, etc.). I look at this time in your sales cycle a bit different — your outcome should not be to just make a small profit, but to use your discounted products and services to capture new customers and build long-term buying relationships. How you ask? Stick with me because if you…
I’m pissed. The “new woke mob” is ruining everything and if you are a business owner or marketer, it’s time to take a stand. I’m going to dig into a topic today that is very controversial, and I will leave you with essential tips on how to thrive when the cancel culture woke mob comes for your business. If you…
Have you been following the crazy scandalous Hong Kong protest story involving the NBA, the animated TV show South Park, the GM for the Houston Rockets, and LeBron James? If you’ve been under a rock for the past month, google it — this post is about marketing — so I won’t bore you with a long summation of the international fallout of communist…
Since my book “Fire Them Now — The 7 Lies Digital Marketers Sell…” was released, I’ve had quite of few email subscribers ask that I update each “Lie” in a series of posts. It’s a great idea — so over the next few months, I’m going to break down each of these lies from my book and how I see them…
“Every great cause begins as a movement, becomes a business, and eventually degenerates into a racket.” I’m reminded of this Eric Hoffer quote every time I think about the racket of amateur sports under the National Collegiate Athletic Association — better known as the NCAA. Intercollegiate athletics is about to drastically change. It’s a disruption that will fundamentally change everything you know…
I’ve written about my incurable disease extensively over the past few years, and if you need to get caught up, here are a few posts on it: Moonshot 1 “Embrace the Change That’s Coming”, Moonshot 2 “Positive Progress”, and Moonshot 10 “ Update On My Clinical Trial.” In summary: I have achalasia, a rare esophageal disease where the muscles and…
Did you hear about the mind-blowingly brilliant Taco Bell Hotel? In May 2019, Taco Bell announced they were going to open a four-day-only pop-up hotel, “The Bell,” (in Palm Springs), to serve its loyal fan base. But that’s not the real reason Taco Bell did it… The marketing team at Taco Bell dreamed up this amazing idea for one simple…
I often talk about how we are in the most disruptive time in human history and that political marketers are innovating faster than corporate marketers. A political marketer’s pace is based on one key factor and the ultimate scorecard — Election Day. It creates a “win or die” mentality and forces speed, innovation and accountability with each and every marketing campaign. We either…
David Meerman Scott is one of the great marketers of our generation, and he recently taught me an incredible lesson…but first, an amazing, jaw-dropping story: In 1980, David took the last photo of Bob Marley on a concert stage (at The Stanley Theatre in Pittsburgh) before the singer died of brain cancer. Nine years ago, the Marley family released the live…