Let me ask you a question: How do you like your chardonnay to taste? Minerally or buttery? If you answered “buttery,” you probably know the wine that John Truchard built from the ashes of the Great Recession. Now, let me ask you a marketing question: How important do you think a great brand is to your business? This leads me back to…
Have you heard of the #1 independent wealth management firm in America (according to Barron’s), Creative Planning, Inc.? Creative Planning is not just a unicorn in the wealth management world, it’s a rocket ship. Going from $100 million in asset management 15 years ago to $36 billion today. That’s not a typo. In fact, they are one of the most…
Monday night was a tough moment for me. My beloved University of Alabama Crimson Tide football team lost the national championship to the Clemson Tigers in a crushing defeat, 44-16. But, I’m not here to talk football! I’m here to tell you about the INGENIOUS marketing efforts that centered around this very game. And the best part…the companies that pulled…
Let me just start off by saying — it’s been one hell of a year. I’d imagine, like me, you’ve had plenty of ups and downs, but I hope you’ve realized that with every down there’s an opportunity for growth. I promise that once you do, you’ll become grateful for it all. I know I have. This year, I have…
Who do you hate more, politicians or lawyers? My vote goes to lawyers and it’s not even close. And who are the worst lawyers? It’s gotta be those annoying charlatans on billboards, preying on the poor and vulnerable by marketing their services to sue anyone. Why am I starting this post posing this question? Because a brilliant marketing ploy was…
You hate politicians. I get it. But what are the proven marketing principles that get presidents, governors, senators and congressmen and women elected? What if you knew that those same strategies will convert your customers or clients in less time and with a reduced budget spend + sustain your business in any economic climate? Because we do know. We’ve proven it…
Have you ever thought about how political candidates devise their strategies to win elections? When a political candidate comes to me, I always recommend three foundational strategies to start: make a commitment to helping others, be authentic, and market to emotion. So, how can these same strategies help business owners win? Take the famous fast-food restaurant Chick-fil-A, for example. They have implemented…
Have you experienced a major pain point recently? I mean, somewhere, someplace in your life, there is some kind of pain, right (whether it be personal, business or health)? The old adage goes, the bigger the pain, the faster you’ll take action to fix it. I get it. Not only have I been there, paralyzed to take action, but we…
Have you ever tried the pecan butter from Guidry Organic Farms? It’s pretty unlikely that you have even heard of the brand. I hadn’t either — until recently. They did one small gesture that blew me away, made me a customer for life, and I even promoted them in my recent interview on the highly-rated James Altucher Show (and again to you right now).…
This is probably my favorite marketing concept to study, teach, and implement with clients — taking the political principle of “going negative” and utilizing it in business marketing. Of course, I’m not talking about whacking your business competitors over the head like a negative political ad. Instead, I encourage businesses owners to use comparative ad strategies and tactics that will…