Committed vs. interested. Which are you? Committed business owners know that smart marketing is non-negotiable, no matter what the economy looks like. They are committed, consistent, and never waver. They find an opportunity where others see fear. I love these kinds of people. Interested business owners are greedy (we are all greedy to some extent so this isn’t a personal…
“One way or the other, we made history …” – Dr. Jay Pasricha, Johns Hopkins University School of Medicine On Monday, February 17th, 2020, I walked into Johns Hopkins Hospital in Baltimore to undergo the first-ever, one-man clinical trial to treat my rare incurable esophageal disease, Achalasia. Excitement, trepidation, anxiousness — this is how I felt when the nurses rolled me into the…
Politics — love it or hate it, there is no more ruthless or cutthroat industry in the world. In a marketplace where you only need 50% +1 to win and you have the unavoidable deadline of success or failure — called Election Day — you will do whatever it takes, as fast as humanly possible, to achieve victory. You think we hold a lot of internal…
The Super Bowl has come and gone — yet I’m still thinking about the ads! Are you? While they were totally entertaining, there is a very specific science behind how these ads were made. I’ll give you a hint — each of the companies that ran Super Bowl ads utilized a massive amount of consumer data to derive their messaging.…
The Houston Astros and Major League Baseball have a massive problem. MASSIVE. (Side note: my marketing team wanted me to lead with “Houston, we have a problem” — but I couldn’t sink so low as to use that cliché line — except to explain to you that I won’t use it, which is kind of like using it … but I…
Let me start with a story … In 2015, I attended Tony Robbins’s Business Mastery where a guy jumped on stage, started doing push-ups, spoke about how to make meaningful connections with customers, and articulated a vision for how marketing should be done in the digital world. I wrote in my notebook that I had to meet this guy. Two…
Thank you. First off, we live in an amazing moment in time. We have more access to more opportunities than ever. I’m told by a lot of “influencers” that reading posts like this is a dead practice — that vlogging and selfies are all that count. But I beg to differ. It’s not the quantity, but the quality of information consumption that…
Did you see the crazy controversial, new Peloton ad featuring a husband who bought his anxiety-ridden wife an exercise bike — and her subsequent selfie-documenting journey using it? Unless you’ve been living under a rock, you’ve seen that there has been massive blowback from the marketplace for the absolute awkwardness of the ad concept — and Peloton has been crushed…
The holiday sales season is here (Black Friday, Cyber Monday, Christmas, etc.). I look at this time in your sales cycle a bit different — your outcome should not be to just make a small profit, but to use your discounted products and services to capture new customers and build long-term buying relationships. How you ask? Stick with me because if you…
I’m pissed. The “new woke mob” is ruining everything and if you are a business owner or marketer, it’s time to take a stand. I’m going to dig into a topic today that is very controversial, and I will leave you with essential tips on how to thrive when the cancel culture woke mob comes for your business. If you…