I’m back with NEW customer data to help you in this chaotic economic moment. Since March, I’ve partnered with the largest data collection company in America on three national consumer data insights reports where (so far) 16,853 Americans have been surveyed, matched to 200 million+ consumers, 550 million connected devices, and tracking 10 billion daily online decisions– all in one…
Don’t call the world we live in the “new normal” — it’s not. It’s just new. We don’t yet know what normal looks like. According to the largest consumer survey taken since the pandemic hit, Americans are buying for “need” only — and the only messages that work are “safety, trust and helping others”. While that uncertainty is unnerving, it also…
Our economy is changing at an exponential rate — it feels incredibly unsettling. I understand how most business owners and marketers feel right now. Which is why I partnered with the largest data, AI and analytics company in America to figure out what’s moving the American consumer to spend (or not), how it affects you, and what you need to…
We are not going back to our old economy. It’s over. Right now, something incredibly positive is occurring in our society. It’s never happened before in world history (feel free to correct me if you can find an example). Every scientist, health leader, politician, teacher, business leader, family member — everyone — is converging to solve one problem. That’s incredibly powerful…
In the weeks since COVID-19 was declared a pandemic, there has been an inordinate lack of data about how spending habits and media consumption are changing with consumers. Until now. My marketing agency, Win BIG Media has an exclusive partnership with the largest data collection company in America. We’ve been working with them over the past 5 weeks to analyze consumer behavior…
Most everyone hates uncertainty — and boy are they getting it in abundance right now. It’s an unsettling moment, and it’s also a test. Whether your business is dying or thriving, you need to ask yourself, “How do I want to be remembered a year from now?” Not sure how to answer yet? That’s okay, I’m going to show you…
Committed vs. interested. Which are you? Committed business owners know that smart marketing is non-negotiable, no matter what the economy looks like. They are committed, consistent, and never waver. They find an opportunity where others see fear. I love these kinds of people. Interested business owners are greedy (we are all greedy to some extent so this isn’t a personal…
“One way or the other, we made history …” – Dr. Jay Pasricha, Johns Hopkins University School of Medicine On Monday, February 17th, 2020, I walked into Johns Hopkins Hospital in Baltimore to undergo the first-ever, one-man clinical trial to treat my rare incurable esophageal disease, Achalasia. Excitement, trepidation, anxiousness — this is how I felt when the nurses rolled me into the…
Politics — love it or hate it, there is no more ruthless or cutthroat industry in the world. In a marketplace where you only need 50% +1 to win and you have the unavoidable deadline of success or failure — called Election Day — you will do whatever it takes, as fast as humanly possible, to achieve victory. You think we hold a lot of internal…
The Super Bowl has come and gone — yet I’m still thinking about the ads! Are you? While they were totally entertaining, there is a very specific science behind how these ads were made. I’ll give you a hint — each of the companies that ran Super Bowl ads utilized a massive amount of consumer data to derive their messaging.…