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WHAT’S ON PHILLIP’S MIND

“These 4 Industries Are Going to Die” by Phillip Stutts

“These 4 Industries Are Going to Die” by Phillip Stutts

We are not going back to our old economy. It’s over. Right now, something incredibly positive is occurring in our society. It’s never happened before in world history (feel free to correct me if you can find an example). Every scientist, health leader, politician, teacher, business leader, family member — everyone — is converging to solve one problem. That’s incredibly powerful…

“3 Data-Backed Messages Converting Customers in the Coronavirus Economy” by Phillip Stutts

“3 Data-Backed Messages Converting Customers in the Coronavirus Economy” by Phillip Stutts

In the weeks since COVID-19 was declared a pandemic, there has been an inordinate lack of data about how spending habits and media consumption are changing with consumers. Until now. My marketing agency, Win BIG Media has an exclusive partnership with the largest data collection company in America. We’ve been working with them over the past 5 weeks to analyze consumer behavior…

“How the Coronavirus Will Affect Your Sales” by Phillip Stutts

“How the Coronavirus Will Affect Your Sales” by Phillip Stutts

Committed vs. interested. Which are you? Committed business owners know that smart marketing is non-negotiable, no matter what the economy looks like. They are committed, consistent, and never waver. They find an opportunity where others see fear. I love these kinds of people. Interested business owners are greedy (we are all greedy to some extent so this isn’t a personal…

“The Moonshot: My Experimental Clinical Trial is Underway, Here’s What Happened” by Phillip Stutts

“The Moonshot: My Experimental Clinical Trial is Underway, Here’s What Happened” by Phillip Stutts

“One way or the other, we made history …” – Dr. Jay Pasricha, Johns Hopkins University School of Medicine On Monday, February 17th, 2020, I walked into Johns Hopkins Hospital in Baltimore to undergo the first-ever, one-man clinical trial to treat my rare incurable esophageal disease, Achalasia. Excitement, trepidation, anxiousness — this is how I felt when the nurses rolled me into the…

“Super Bowl Ads — Winners and One Big Loser” by Phillip Stutts

“Super Bowl Ads — Winners and One Big Loser” by Phillip Stutts

The Super Bowl has come and gone — yet I’m still thinking about the ads! Are you? While they were totally entertaining, there is a very specific science behind how these ads were made. I’ll give you a hint — each of the companies that ran Super Bowl ads utilized a massive amount of consumer data to derive their messaging.…

“Fanocracy — Turning Fans into Customers” by Phillip Stutts

“Fanocracy — Turning Fans into Customers” by Phillip Stutts

Let me start with a story … In 2015, I attended Tony Robbins’s Business Mastery where a guy jumped on stage, started doing push-ups, spoke about how to make meaningful connections with customers, and articulated a vision for how marketing should be done in the digital world. I wrote in my notebook that I had to meet this guy. Two…

“Thank You” by Phillip Stutts

“Thank You” by Phillip Stutts

Thank you. First off, we live in an amazing moment in time. We have more access to more opportunities than ever. I’m told by a lot of “influencers” that reading posts like this is a dead practice — that vlogging and selfies are all that count. But I beg to differ. It’s not the quantity, but the quality of information consumption that…

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