In the weeks since COVID-19 was declared a pandemic, there has been an inordinate lack of data about how spending habits and media consumption are changing with consumers. Until now. My marketing agency, Win BIG Media has an exclusive partnership with the largest data collection company in America. We’ve been working with them over the past 5 weeks to analyze consumer behavior…
Most everyone hates uncertainty — and boy are they getting it in abundance right now. It’s an unsettling moment, and it’s also a test. Whether your business is dying or thriving, you need to ask yourself, “How do I want to be remembered a year from now?” Not sure how to answer yet? That’s okay, I’m going to show you…
Committed vs. interested. Which are you? Committed business owners know that smart marketing is non-negotiable, no matter what the economy looks like. They are committed, consistent, and never waver. They find an opportunity where others see fear. I love these kinds of people. Interested business owners are greedy (we are all greedy to some extent so this isn’t a personal…
“One way or the other, we made history …” – Dr. Jay Pasricha, Johns Hopkins University School of Medicine On Monday, February 17th, 2020, I walked into Johns Hopkins Hospital in Baltimore to undergo the first-ever, one-man clinical trial to treat my rare incurable esophageal disease, Achalasia. Excitement, trepidation, anxiousness — this is how I felt when the nurses rolled me into the…
I’ve written about my incurable disease extensively over the past few years, and if you need to get caught up, here are a few posts on it: Moonshot 1 “Embrace the Change That’s Coming”, Moonshot 2 “Positive Progress”, and Moonshot 10 “ Update On My Clinical Trial.” In summary: I have achalasia, a rare esophageal disease where the muscles and…
Two years ago, I took a life-changing moonshot. Diagnosed in 2012 with Achalasia, a rare, incurable esophageal disease, I vowed to find a cure within five years. What’s Achalasia? The basic explanation is that my esophageal muscles and nerves are dead and will never work again. From the food I eat to the way I eat it, I have to think…
Have you ever tried the pecan butter from Guidry Organic Farms? It’s pretty unlikely that you have even heard of the brand. I hadn’t either — until recently. They did one small gesture that blew me away, made me a customer for life, and I even promoted them in my recent interview on the highly-rated James Altucher Show (and again to you right now).…
While my results were not perfect, this was staggeringly positive news. Most everything was moving in the right direction. I don’t know Dr. Steven Gundry. Never met him either. But the guy changed my life. Frankly, I believe he helped save my life. It started with gut health. What I’ve learned about the digestive system in the last eight months…
In April, I returned to the Mayo Clinic for a checkup and to see if my esophageal ulcer had healed — an ulcer I had painfully lived with for 12 months. Their endoscopy revealed the ulcer was gone (a huge relief), but also lots of scar tissue remained within the esophageal wall and the appendage had begun curving again. The report was…
It was like throwing a fishing line in a big ocean and hoping to catch a very specific shark. “Hi, Phillip. This is Nancy Lazarus calling. I just read an article of yours. I am the founder of Achalasia Awareness. I would absolutely love to talk to you. I am a die hard Achalasia advocate and I would absolutely love…