“I never said it would be easy.” — Mae West The past few months have been nuts for all of us. Our health, kid’s school situation, work, and overall well-being was massively disrupted by the coronavirus. There are silver linings in it all, however. For me, it’s that before the lockdown went into effect, I underwent the first-ever, one-man, clinical trial…
Our 7th consumer data report is being released this morning exclusively to you. For months now, we have seen consumers buying for “need” vs. “want”. The most recent data shows that this has completely solidified. The average American has increasing anxiety over the economy and is cutting their family budget — hoarding their money, not spending it. Our methodology since…
The most common question I get today is: “What’s going to happen with the presidential election? Can Trump really win again? Can Biden pull it off by just hiding in his basement?” I don’t think it’s as easy as who wins and who loses. I think this election is much more perilous. You probably feel the same way. Our values,…
(Part I in this series can be found here). Also seen on Outkick. If you listen carefully, you can feel the tremors collectively shaking around the sports world…. 1. The University of Connecticut football team just opted out of their upcoming season (the first major university to do so). 2. A cascade of NFL players are now opting out of their upcoming…
I’m back with NEW customer data to help you in this chaotic economic moment. Since March, I’ve partnered with the largest data collection company in America on three national consumer data insights reports where (so far) 16,853 Americans have been surveyed, matched to 200 million+ consumers, 550 million connected devices, and tracking 10 billion daily online decisions– all in one…
Don’t call the world we live in the “new normal” — it’s not. It’s just new. We don’t yet know what normal looks like. According to the largest consumer survey taken since the pandemic hit, Americans are buying for “need” only — and the only messages that work are “safety, trust and helping others”. While that uncertainty is unnerving, it also…
Our economy is changing at an exponential rate — it feels incredibly unsettling. I understand how most business owners and marketers feel right now. Which is why I partnered with the largest data, AI and analytics company in America to figure out what’s moving the American consumer to spend (or not), how it affects you, and what you need to…
In the weeks since COVID-19 was declared a pandemic, there has been an inordinate lack of data about how spending habits and media consumption are changing with consumers. Until now. My marketing agency, Win BIG Media has an exclusive partnership with the largest data collection company in America. We’ve been working with them over the past 5 weeks to analyze consumer behavior…
Most everyone hates uncertainty — and boy are they getting it in abundance right now. It’s an unsettling moment, and it’s also a test. Whether your business is dying or thriving, you need to ask yourself, “How do I want to be remembered a year from now?” Not sure how to answer yet? That’s okay, I’m going to show you…
Committed vs. interested. Which are you? Committed business owners know that smart marketing is non-negotiable, no matter what the economy looks like. They are committed, consistent, and never waver. They find an opportunity where others see fear. I love these kinds of people. Interested business owners are greedy (we are all greedy to some extent so this isn’t a personal…