“I never said it would be easy.” — Mae West The past few months have been nuts for all of us. Our health, kid’s school situation, work, and overall well-being was massively disrupted by the coronavirus. There are silver linings in it all, however. For me, it’s that before the lockdown went into effect, I underwent the first-ever, one-man, clinical trial…
Our 7th consumer data report is being released this morning exclusively to you. For months now, we have seen consumers buying for “need” vs. “want”. The most recent data shows that this has completely solidified. The average American has increasing anxiety over the economy and is cutting their family budget — hoarding their money, not spending it. Our methodology since…
The most common question I get today is: “What’s going to happen with the presidential election? Can Trump really win again? Can Biden pull it off by just hiding in his basement?” I don’t think it’s as easy as who wins and who loses. I think this election is much more perilous. You probably feel the same way. Our values,…
(Part I in this series can be found here). Also seen on Outkick. If you listen carefully, you can feel the tremors collectively shaking around the sports world…. 1. The University of Connecticut football team just opted out of their upcoming season (the first major university to do so). 2. A cascade of NFL players are now opting out of their upcoming…
The 21/90 rule is in full effect and it’s about to impact your business more than you know. What’s the 21/90 rule? To quote: “It takes 21 days to build or break a habit and 90 days to create a lifestyle. If you want to make most things a cornerstone to your life, understand that it won’t feel like second…
We are releasing our 4th national consumer data insights survey exclusively today to give you access before your competitors realize how your consumer market is changing. As I’ve been preaching since late March, we are in a “month-to-month” world and things are shifting so fast that what worked 6 weeks ago, might not make any impact on your customers now.…
This post originally appeared at Outkick.com — you can also read it HERE. The sports industry is in deep shit. Since March, I’ve partnered with the largest data collection, analytics, and AI company in America to understand the economic fallout from the Coronavirus (and subsequent lockdowns) and the Black Lives Matter protests and riots. Our four national consumer data insights reports…
I’m back with NEW customer data to help you in this chaotic economic moment. Since March, I’ve partnered with the largest data collection company in America on three national consumer data insights reports where (so far) 16,853 Americans have been surveyed, matched to 200 million+ consumers, 550 million connected devices, and tracking 10 billion daily online decisions– all in one…
Don’t call the world we live in the “new normal” — it’s not. It’s just new. We don’t yet know what normal looks like. According to the largest consumer survey taken since the pandemic hit, Americans are buying for “need” only — and the only messages that work are “safety, trust and helping others”. While that uncertainty is unnerving, it also…
Our economy is changing at an exponential rate — it feels incredibly unsettling. I understand how most business owners and marketers feel right now. Which is why I partnered with the largest data, AI and analytics company in America to figure out what’s moving the American consumer to spend (or not), how it affects you, and what you need to…